The KnowHow2GO campaign is a multiyear, multimedia effort which includes television, radio, and outdoor public service advertisements (PSAs) that encourages 8th through 10th graders to prepare for college using four simple steps:

1. Be a pain - Let everyone know that you're going to college and need their help.

2. Push yourself - Working a little harder today will make getting into college even easier.

3. Find the right fit - Find out what kind of school is the best match for you and your career goals.

4. Put your hands on some cash - If you think you can't afford college, think again. There's lots of aid out there.