The Michigan Association for College Admission Counseling (MACAC) was founded in 1970. It is an organization averaging 1,000 professionals from across the state and region serving students as they make choices about pursuing postsecondary education. MACAC effectively brings together secondary school counselors, college admission and financial aid officers, enrollment managers, independent counselors, and organizations engaged in guiding students through the secondary-to-higher-education transition process.

The Mission of the association mirrors that of the National Association for College Admission Counseling (NACAC) which is to support and advance the work of college admission counseling professionals as they help students realize their full educational potential, with particular emphasis on the transition from secondary schools to higher education and with attention to access and equity for all students. MACAC is committed to maintaining high standards that foster ethical and social responsibility among those involved in the transition process as outlined in the NACAC Statement of Principles of Good Practice.